Search Engine Optimization
“How do I get my website to rank better?” is a question we hear all the time and it’s never a simple answer. There are a lot of factors and considerations that go into ranking higher in a SERP (search engine results page). Not only do search engines need to be able to see and read your website in a digital language they understand but you also have to give your customers and prospects something engaging to see and do on your site.
And then there’s the fact that search engines like Google, Bing and Yahoo are constantly updating and changing their algorithms to return better results based on the searcher’s intent. Interpreting and predicting a persons “intent” for the search they’re performing is no easy task. If someone searches for ‘pizza’ for instance, are they looking for an actual recipe, a restaurant where they can eat or maybe even a franchise opportunity? A search engine’s goal is to give the best answer with the fewest amount of clicks to get there.
If you think about it, performing a search on Google, Bing, Yahoo, etc is much like asking a human. If a friend asks you to buy a lamp, that’s a very broad question. So, you have to start probing to narrow down the choices. “Is it for a table, a bedside, to hang in the kitchen? Do you want glass, ceramic, plastic? What’s your home decor like? What color do you prefer? Do you want something new and modern or used and antique with some history behind it?” The list goes on and on.
With all those changes to better understand a searcher’s query and the technology knowledge to stay ahead of the game, you have to ask yourself, “how do I keep up with all of this?” Let us help you get back to building your business and your passion.
Would you like to get a free SEO assessment to see how search engines view you and how you’re performing? Click the Free SEO Assessment button below we’ll get you a no obligation, 2-page report ASAP. Whether you hire us to help take you to the next level or someone else or keep it internally, it would be a pleasure to watch your business grow! We just want you to get found!
If asking for free stuff isn’t your thing and you’d rather meet with a carbon based life form (human-ish), we’d love to see you. Click the contact us button below give us a call, email or text. Cheers!