Make customers Fall in Love with Your curb appeal

It’s amazing how much we rely on Google Maps these days. Whether it’s to see what the front of a business looks like, for directions requests or something else, it’s hard to imagine what it was like before Google mapped the world. The challenge that Google faces is that business and community growth outpace their fleet’s ability to keep fresh Street View imagery regularly updated. Many outlying areas and suburbs haven’t been updated in over 10 years. For that reason, Google has certified a handful of companies nationwide with the ability to update Google Street View imagery.

Introducing Google Street View On Demand

What is Google Street View?

Google Street View is a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world. It was launched in 2007 in several cities in the United States and has since expanded to include cities and rural areas worldwide. Google Street View displays millions of panoramic images stitched and connected together to create a seamless, virtual route that users can click (on desktop) or scroll (on mobile) to see an area in 360°. Most photography is done by car but some is done by bicycle, boat, snowmobile, underwater apparatus as well as on foot.

Google Street View image in Downtown Cincinnati, OH

Google Street View image in Downtown Cincinnati, OH

Street View On Demand in a newly built residential neighborhood.

Street View On Demand in a newly built residential neighborhood.

What are the benefits of Google Street View On Demand?

  1. Control: You can have your Street View imagery put on Google on your best day! Google has spent the last twelve years adding Street View imagery to nearly every public road in the world. Many major cities have been updated multiple times at various intervals. The disadvantage of this great program is the ability to request an update to Google’s imagery or to establish Street View imagery in an area that isn’t in the public right-of-way. That is, private locations like cemeteries, apartment complexes, golf communities, camp grounds, parks, etc. Our Street View On Demand gives you the ability to have imagery collected in the exact areas they need at the time they specify.

  2. New Construction: If you’re a home builder/real estate development company or a city government that doesn’t want to wait for the Google car to drive by (there’s no published schedule and many areas haven’t been updated in 10 years) we can add those new roads and other mapping features to Google Maps for you.

  3. Asset Inventories: If you’re a city, county or state government, we can collect whole cities and counties to allow for virtual surveying. The 360° imagery can be run through computer vision software to automatically identify and geo-reference various assets like sign inventories, utility poles, road markings, road conditions, etc.

  4. Insurance: Collect imagery of specific moments in time and at various intervals.

  5. Marketing: Street View imagery can be used to inform the public about what an area or business has to offer. Some great examples of areas that may not currently have Street View imagery are apartment complexes, golf courses, campgrounds, cemeteries, malls, parks, newly build housing communities, race tracks, walking trails and bike paths, zoos, amusement parks, etc.

These images are of the same apartment community at the exact same intersection. The top is the older Google Street View. The bottom is Street View On Demand. Which community would you want to live in?

These images are of the same apartment community at the exact same intersection. The top is the older Google Street View. The bottom is Street View On Demand. Which community would you want to live in?

Who can best benefit from Street View On Demand?

The most ideal businesses include but aren't limited to:

  • Cemeteries

  • Residential and commercial real estate developers (like Ryan Homes, M/I Homes, Duke Realty, Miller-Valentine, etc.)

  • Apartment and property management companies (like Towne Properties, CMC Properties, Hills Developers, etc.)

  • Golf courses/communities

  • Car lots (helpful for dealerships with large lots)

  • Shopping plazas (like the Green in Dayton, OH or Liberty Center in West Chester, OH)

  • Local, state and federal governments (for visual inspection of roads, new roads and communities, etc.)

How can I identify if my area has Street View imagery?

Streets with Street View imagery available are shown as blue lines on Google Maps when the yellow “peg man” in the bottom right corner of the screen is selected. No blue lines means no Street View imagery.

Here is a Google Earth image of four cemeteries that lack any Street View imagery around it’s roads and pathways. The blue highlighted streets are where Street View imagery exists. No blue? No image.


Residential housing communities suffer from the same issue. And there are great benefits for residential builders that go beyond just getting discovered on Google Maps. One of those advantages is as they continue to add Street View On Demand, they’re actually building a catalog of their own homes with different combinations of elevation, siding, shutters, doors, windows, landscape packages and more. When their salesperson or real estate agent has a customer that asks to see real examples of what their house would look like with a specific combination of features, they can navigate to the Street View location that showcases what the customer is looking for.


Many apartment complexes don’t have Street View imagery to attract new renters.


This beautiful golf community has no Street View imagery to promote it’s lovely neighborhood and course.


What about LOCAL, STATE AND FEDERAL GOVERNMENTS? - When new roads, new communities, new industrial parks, etc are developed, local, state and federal governments spend time and money going out periodically to ensure that the roadways are safe, buildings are in shape, telephone poles are standing, stop signs are standing and haven’t been vandalized, etc. This is a good thing for the upkeep and betterment of our structures, roadways, bridges and more but it can be very expensive in man-hours, equipment and other expenses to collect all that data.

Working with local, state and federal governments, we can drive the miles and capture the imagery needed to assist in this critical effort. And in most (if not all) situations for a fraction of the cost.

cracks in the road.jpg

The applications are many and we've presented just a few samples to demonstrate some of the more common use cases. We're excited to see what the future holds with this technology and service and certainly encourage you to ask us questions.

We'd love to learn about your specific situation and explore how Google Street View On Demand can be applied for you!.


Google Maps is the largest and most used mapping and navigation platform in the world. With millions using it every day, it only makes sense for a business to leverage as much of it as possible. We’d love to partner with you to make that a reality!