Google My Business Optimization FAQ


I’ve heard about Google My Business. What is it?

When you go to Google and search for a business by name, you’ll usually get a panel on the right side of the screen with information, photos, reviews and more about the business you’re looking for. That’s your Google Business Profile which is also known as your Google My Business Listing or your Knowledge Panel. This panel is your digital storefront. The screenshot below is an example of a Google Business Profile.


Is optimizing my Google Business Profile really that important?

Absolutely! Your Google Business Profile is your digital storefront. It’s the first place people will see you over 80% of the time. How you look and engage during this first impression is critically important, especially if you’re in a competitive space. Ask yourself this question: Would you open a business without putting signage on the front of the building? Businesses spend thousands on physical signage that impacts only the people who walk or drive in front of your store. Your digital presence reaches much further so isn’t your digital storefront just as important?

How much does it cost?

It’s only $399 one time. But what does that include? You’ll get fully optimized in a 3 hour coaching and training session with us. During this time, you’ll also learn tips and tricks to better manage your profile as well as insight into what Google considers important. Armed with all of this, you’ll be perfectly positioned to attract and engage more customers as well as improve your search rankings!

Isn’t Google My Business free? Why would I pay someone?

Yes it is. And it all comes down to time and expertise. The time and expertise needed to fully and properly set it up and manage it can be daunting, especially if digital marketing isn’t your strength. If you have time and have a measure of comfort with technology, you can find videos and PDFs and lots of Google support pages and communities that will help you do all of this with only your time commitment. Add to it that your Google Profile is reasonable intuitive. That said, it’s still going to take you hours on top of hours of YouTube watching and document reading to accomplish what we’ll do with you in a quick 3-hour session. I the end, it’s totally up to you.

How can I get Google to stop calling me?

Those calls are highly unlikely to be Google. This is the most frequent question we get asked, and other than to verify a bit of information, Google almost never calls you. We strongly recommend strictly vetting these solicitors as many of them are operating outside of Google’s policies.

My business has a listing but it’s unverified. Do I have to pay for that?

No you don’t and it’s against Google’s policy for any company to charge you for verification. We recommend not engaging with any company that insists that you do.

Don’t see what you’re looking for?

Give us a call at 513-404-0460 or email at You can also visit our Contact Page and call us or send an email from there. We’re happy to help!